Canon announced today that they are entering the 3D Printing market….though the way they are doing it seems unusual. Canon has reached a deal with 3D Systems to distribute their 3D Printers in select countries in Europe as well as Japan. Today’s is that Canon (NASDAQ:ADR) also wants a to get in on the 3D Printing market. Canon Europe, announced that they have reached a distribution agreement with 3D printing firm 3D Systems (NASDAQ:DDD), in order to market, support, and sell the company’s 3D printers in the UK and Ireland.
What does this mean? Does this mean Canon, a world leader in 2D Printers won’t fly their own flag? Is Canon really content in selling someone else’s soup? I guess that depends on what the soup tastes like.
Is the soup going to be to salty -in other words, will the Americans be too difficult to deal with?
Is the soup going to be hot enough – in other words will the Americans understand Japanese customer service?
Is the soup going to have a spoon – in other words, will add on services an accommodations be delivered?
This is clearly a test; can the firms work together, will the Canon clients want the printers, will the Japanese feed back market intelligence to 3D Systems? One thing is clear….Canon knows how to market, sell and service 2D Printers. So it isn’t much of a leap for Canon.